Relationships with Local Communities and Society

Relationships with Local Communities and Society

dip is committed to addressing issues faced by society and local communities, including regional revitalization. To accomplish this, we work with diverse stakeholders including companies, local communities, governments, universities, NGOs, and NPOs toward the goal of realizing a sustainable society. We have also developed a system that permits employees to proactively participate in community and social activities, including a volunteer leave program. Through these and other initiatives, both corporate and social, we will contribute to making a better society for everyone.

1.Baitoru Kids Program

dip provides a career education support program for children in which its employees pass on the knowledge they have gained through working in personnel recruiting services to facilitate a better understanding of the meaning and value of working among future generations. This is a three-day program during which children learn about various types of jobs and their characteristics, then visit companies to interview employees themselves and present their ideas on what kind of work they would like to do and how they would like to work in the future. Since being implemented in the FY ended February 2020, the program has expanded the number of participating schools and cooperating companies and is currently being developed in a hybrid format that includes in person and online support.
We will continue to play a part in helping children develop future careers and contribute to our local communities.

FY’21/2 "Baitoru Kids Program"
FY’21/2 "Baitoru Kids Program"


Cooperating companies
dip employees participating on the day
Cooperating schools
Students participating on the day

Examples of cooperating companies (in alphabetical order)
Goldilocks Corporation (medical care), Good Partners Corporation (Good Visiting Nurse Station) (nursing care), Kao Corporation (manufacturer), McDonald's Japan Corporation (food service), Mediagene Corporation (Web media)Nikko Giken Co. (manufacturing), Nippon Travel Agency (travel and tourism), Sumitomo Mitsui Banking Corporation (finance), Sumitomo Realty & Development Villa Fontaine K.K. (hotel), Weathermap Corporation (weather information),

2.Regional Revitalization

While SMEs in regional areas are facing labor shortages, in urban areas there are a large number of part-timers and dispatch workers who wish to work as regular employees, especially among younger people. By providing services that match local governments with job seekers who are highly motivated to work in regional areas, dip promotes migration and the creation of job opportunities. These activities contribute to the sustainable development of local governments.

Baitoru Migration Work Experience Event

dip has conducted the “Baitoru Migration Work Experience Event” since 2018 as part of its efforts to increase regional populations and revitalize industry by promoting migration to rural areas for employment. According to a survey on migration trends conducted among registered Baitoru members, 55% responded that they are "interested in moving to a rural area," an increase of 12 points from prior to the COVID-19 pandemic. (※) On the other hand, there are some issues such as "lack of a concrete image of potential migration sites" and "anxiety about work and the local community”

We will continue to contribute to resolving the problem of population concentration in urban areas and labor shortages in rural areas by creating matches between local companies and job seekers who are highly motivated to relocate, settle down, and work.

Migration work experience tour in Fukushima Prefecture

While reconstruction progresses after the Great East Japan Earthquake, the 12 cities, towns, and villages*2 of Fukushima Prefecture are facing the issue of a declining population with the number of returning residents not increasing. Using Baitoru, dip has worked with multiple local governments to recruit people who are interested in migrating for employment and conducted migration work experience tours to those 12 municipalities in order to increase the number of people who migrate from other prefectures including the Tokyo metropolitan area. We arrange opportunities for participants to hear directly from local revitalization cooperation teams and actual migrants regarding the reasons for and appeal of relocating to and working in Fukushima Prefecture. The tour program also allows participants to visit local farms, companies, and social facilities to get an image of life and work there. A total of 72 people participated in the 2-day/1-night tour, held a total of 4 times in the FY’23/2.


■Baitoru Migration Work Experience Events
As of FY’23/2
134events/Attendance: approximately 4,393 people

・Prefectures in Hokkaido, Tohoku, Hokuriku, Kanto, Chubu, Kinki, China, Shikoku and Kyushu areas (except Okinawa)
Of the above, not only municipal, but also prefectural projects have been commissioned in Akita, Toyama, Fukui, Gifu, Hyogo, Yamaguchi, Saga, and Oita.

Collaboration with the Cabinet office on issues of local migration and employment

On March 2019, dip signed an agreement of cooperation with the Cabinet Office of Secretariat for Promotion of Regional Revitalization. Baitoru NEXT, our job information platform for those who are looking to work as regular employees, provides ‘Furusato* jobs’ that are job postings collected by local governments in an effort to increase access to the "Furusato job". Through this initiative, we are working to resolve labor shortages in regional areas by promoting the migration of employment from Tokyo to regional areas, and to correct the excessive concentration of labor in Tokyo.
 * Furusato means hometown in Japanese

3.Operation of SDGs CONNECT to link society with SDGs

dip believes it is necessary for all companies and individuals to work together to create a new economic and social framework in order to realize the sustainable society that SDGs aspire to. In February 2021, we launched SDGs CONNECT, a website that links society and SDGs by distributing information for corporate SDG managers, investors, students, and others to take the first step toward achieving the 2030 targets and put these into practice in their individual jobs and lives. This website distributes various information, covering efforts by more than 100 companies, more than 10,000 news articles, and other topics, themed on how companies are using their strengths to address SDGs. The website reaches approximately 80,000 unique users per month (as of February 2022). Through our operation of SDGs CONNECT, we will continue to contribute to the creation of the new society that SDGs aspire to.

4.Commissioned by the Ministry of Health, Labour and Welfare as “2022 Youth Independence Support Center Business”

No small number of people in the generation that had difficulty finding jobs during the “employment ice age” in the second half of the 1990s through around 2000 continue to have unstable employment situations and difficult lives even now. In response to this issue, dip has made efforts to improve the employment environment, such as implementing the Second Career Support Plan for Workers in Their Thirties and Forties*1 on Baitoru NEXT and initiatives for cooperation*2 with “Retry Support Programs for Workers with Unstable Employment” implemented by labor bureaus. Using this insight to help create diverse employment opportunities, in June 2022, dip was commissioned by the Ministry of Health, Labour and Welfare as the 2022 Youth Independence Support Center Business.
In this business, we will smoothly operate local youth support stations that provide employment support to unemployed people between the ages of 15 and 49, including those in the “employment ice age” generation. For details, see the following websites.


5.SDGs Project ‘Shakatsu!’

In line with our corporate philosophy, "Here at dip, we want to tap into dreams, ideas and passion to create a better society," our employees are working together to achieve the Sustainable Development Goals (SDGs).
In July 2020, as part of this effort, we launched the SDG project "Shakatsu! (Activities for the Improvement of Society) to take tangible action.

■Food Bank Project
Based on ideas gathered from around 300 of our employees, the first initiative through ‘Shakatsu!’ has been the Food Bank Project.

Outline of the Joint Pantry
Through our volunteer work with food bank organizations, we have recognized a variety of issues, including the lack of human resources to distribute and deliver food, the insufficient use of ‘lost food’ (food approaching expiration date, food over-stocked or unwanted for other reasons in spite of being edible), and the lack of awareness among the general public surrounding the work of food banks. Taking advantage of our strengths and connections as an organization we are planning and operating a ‘shared pantry’ to distribute ‘lost food’.

Distribute fliers to our client companies in the area to call for the donation of ‘lost food’.
Promote awareness of the food bank through specialized pages and email newsletters.
Provide volunteer staff on the day of distribution

6.Support for Start-ups


To help revitalize AI ventures in Japan, dip launched the AI.Accelerator, Japan’s first exclusive incubation program for AI ventures, in April 2017. We provide support to companies selected in each term through a three-month Accelerator Program. We make seed investment in AI-related businesses and talented entrepreneurs, aiming to produce AI mega-startups that will have a global impact.


In 2018, dip launched GAKUcelerator, a program that supports all student start-ups regardless of whether they are operated by students in primary school, junior high, high school, college, university, or graduate school. We have introduced this investment program to foster student start-ups in response to the declining trend in the number of student entrepreneurs. Thus, we are proactively investing in the future generations that will contribute to society.

7. Participation in Tour de Tohoku, a Reconstruction Support Event

dip supports the Tour de Tohoku as a Silver Partner, a reconstruction support event hosted jointly by Kahoku Shimpo Publishing Co. and Yahoo Japan Corporation. Part of the proceeds from this event go to the Tour de Tohoku Fund which is used to support reconstruction activities in the areas affected by the Great East Japan Earthquake, including the promotion of bicycle tourism in Tohoku and the development of cycling roads in the area.
dip has been providing people in the Tohoku area with job opportunities via Baitoru, Hatarako net, and other services.

■Amount of community investment
Fiscal year ending February 28, 2022  1,275,000 yen

8. Participation in the “Vaccines for Used Clothing”

We are participating in the "Vaccines for Used Clothing" initiative as part of our efforts to achieve the SDGs through the reduction of clothing waste, and the realization of health through the donation of polio vaccines.
The "Vaccines for Used Clothing" service is conducted by Japan Reuse System Co., Ltd. and the Japan Committee for Vaccines for the World's Children, a certified non-profit organization. By exporting the donated clothing mainly to Cambodia and other developing countries, and sorting and selling the clothing locally, employment is created for local people. In addition, the project donates polio vaccines for five children for each bundle of clothing.