We try to define and comprehend business in a world constantly moving and evolving . We put the greatest importance on individual perspective . In other words , our corporate duty is to understand how each individual customer feels, what he or she is searching for , and what she/he considers to bring happiness. The answers to these questions about our customers will help us achieve our firmest objective , " One to One Satisfaction " . At dip we see every individual with a stake in our company , including users, clients, employees, partners, stock holders, as someone for whom we have a duty to work with to bring about their satisfaction and to make a positive contribution in their lives and in society as a whole . In order to achieve such goals, we believe it is necessary to make a shift in thinking from traditional " mass marketing " to a new way -- One to One Satisfaction . This in turn requires that we know each customerﾕs need and wants and that we allow them to lead us in the direction of services that are useful to them . Personal media tools , such as the internet and the cell phone are of much greater value to us in this new paradigm than are traditional media like newspapers and the television . These personal media tools allow us to maintain a close " personal " relationship with all our valuable partners and clients and respond quickly and effectively as their needs change .